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super.money adds 24-karat digital gold from Rs 10 with 3 percent cashback for Dhanteras
The Flipkart-backed UPI app partners with SafeGold so users can buy, hold and sell vaulted gold over UPI, with a Rs 9,000 monthly cashback cap and a 20 gram holding limit.
Bengaluru-based super.money has launched 24-karat digital gold on its app, letting customers buy gold starting at Rs 10 through UPI with an assured 3 percent cashback on eligible purchases. Mint and CNBC-TV18 both report the festive push ahead of Dhanteras, with a monthly cashback cap of Rs 9,000 per user, a purchase limit of Rs 50,000 and a maximum holding of 20 grams at a time.
The gold is sourced and stored through SafeGold. Customers can sell holdings in the app, with proceeds credited to their registered bank account, and the company says there are no making charges or separate storage fees. Quantity is calculated at the prevailing gold rate at the time of purchase. Business Today and Mint both note that digital gold is not regulated by SEBI, so investor protection depends on the custody partner and platform terms rather than the securities market framework.
The launch sits inside super.money's move beyond UPI payments into wealth products for Gen Z users. Entrackr's weekly ecosystem note also listed the SafeGold-backed digital gold expansion with the same 3 percent cashback and Rs 50,000 purchase limit. For India's digital payments stack, the story is another UPI app turning festival gold demand into an in-app, fractional, sellable holding rather than only a jewellery shop visit.
