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Morsa raises $1.5 Mn pre-seed from Jackson Square Ventures to build an AI COO that runs factory floors from WhatsApp groups
Started in June 2026 by Satvik Kapoor and Vedant Singh, the Delhi-based startup plugs AI agents into the ERP software and chat groups that plants already use, with backing from the a16z Scout Fund.
Morsa, a manufacturing AI startup that Indian Startup News describes as Delhi-based, has raised $1.5 million in a pre-seed round led by Silicon Valley investor Jackson Square Ventures, with the a16z Scout Fund taking part. The company operates under a parent called Lunar Inc. and says the money will go into product development and into rolling its software out to more plants in India and the United States.
The idea is an "AI COO" for factories. Instead of asking workers to learn a new dashboard, Morsa connects to the systems a plant already runs, such as enterprise resource planning (ERP) and manufacturing execution software, along with email and chat apps like WhatsApp, Microsoft Teams and Slack. Its AI agents read operational data and shop-floor conversations, spot bottlenecks, assign owners to tasks, follow up with suppliers, revise schedules and check whether work was actually finished.
The company points to an early deployment at J4S, a glass maker with about 120 employees, where it tracked roughly 900 operational commitments over four weeks and says the share completed on time rose from about 30% to 75%. Financial Express notes these are the company's own figures and have not been independently checked. Morsa says it now supports 212 people across 75 operational group chats at several plants, including a Tier-1 automotive supplier it has not named.
Morsa was founded in June 2026 by Satvik Kapoor, the CEO, and Vedant Singh, the CTO. Kapoor studied computer science at the University of Michigan, built backend systems at Amazon and at Carbon, which Perplexity acquired, and grew up around his family's manufacturing business. Before building the product, the founders say they interviewed more than 200 factory owners, plant managers and supervisors. "The limit is never the machines. It's how fast a plant can decide and act," Kapoor told ETEntrepreneur.
The round follows the founders' time in JSV Launchpad, the accelerator run by Jackson Square Ventures, and is a separate investment. For Indian manufacturing, where much of the daily coordination still happens in messaging groups, Morsa is betting that agents working inside those groups will be adopted faster than yet another piece of factory software.
