---
title: "India needs a digital goods marketplace: Timeline of Reports"
description: "Priya Narasimhan of Indus Appstore and Sagar Gaonkar of Eloelo Group argued that India’s next 500 million users will come through AI-ready, locally priced..."
url: "https://bharat.digital/running/c94891071f40/index.md"
canonical: "https://bharat.digital/running/c94891071f40/"
updated: "2026-11-02T10:30:17+05:30"
language: "en-IN"
site: "bharat.digital"
---

Running story, AI & Tech

# India needs a digital goods marketplace and control of its distribution layer, say Indus Appstore and Eloelo

What we know so far: 3 reports from 3 outlets, first at 28 Oct, 12:04 IST, latest at 30 Oct, 14:25 IST. Headlines and summaries are quoted from each outlet, oldest first; each links to the original report.

1. Wednesday 28 October
2. 12:04 IST Entrackr [PhonePe rebrands Indus Appstore, expands into digital goods marketplace](https://bharat.digital/s/c94891071f40) (original: https://entrackr.com/snippets/phonepe-rebrands-indus-appstore-expands-into-digital-goods-marketplace-12760313)
3. Friday 30 October
4. 12:00 IST Medianama [Indus Appstore becomes PhonePe Appstore: What’s new for users?](https://bharat.digital/s/b4933cdbfc31) (original: https://www.medianama.com/2026/10/223-phonepe-appstore-whats-new-for-users/)

The rebranded marketplace introduces new revenue opportunities for developers, but leaves key commercial details unanswered.

5. 14:25 IST YourStory [India needs a digital goods marketplace and control of its distribution layer, say Indus Appstore and Eloelo](https://bharat.digital/s/409de0a4d66d) (original: https://yourstory.com/2026/10/india-needs-digital-goods-marketplace-control-distribution-layer-say-indus-appstore-eloelo)

Priya Narasimhan of Indus Appstore and Sagar Gaonkar of Eloelo Group argued that India’s next 500 million users will come through AI-ready, locally priced platforms, and that sovereignty must extend beyond chips and models to app distribution, billing and data.